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“Strive not to be a success, but rather to be of value.” — Albert Einstein

The Project Management Institute defines project success as the project being completed “on time, within budget, and to specification.” But as many marketers know, when it comes to marketing projects, success is really measured by the value the project brings to the organization on an ongoing basis.

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We get this question a lot: “What’s the value of a podcast?” Or, more specifically, “How will investing in developing a corporate podcast help me win customers and grow my brand?

Here’s the short answer:

Developing a podcast that effectively engages your target audience and drives you toward your brand goals is no easy feat.

It takes weeks of planning and strategy to launch your first episode, followed by substantial time to create each subsequent episode. If you are investing that time into producing only podcast episodes only, then you are missing out on incredible brand-building potential. You need to repurpose your podcast content.

Why Repurpose Your Podcast?

According to eMarketer, 60% of marketers create at least one piece of content each day. If every piece of content is original, then your team is spending an extraordinary number of hours ideating, researching, and testing ideas and themes. It’s inefficient use of time. …

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Alexis Anthony

Content strategist, writer, designer, singer and wunderluster who is obsessed with podcasts.

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