28 Effective Ways to Repurpose Your Podcast (With Examples)

Developing a podcast that effectively engages your target audience and drives you toward your brand goals is no easy feat.

It takes weeks of planning and strategy to launch your first episode, followed by substantial time to create each subsequent episode. If you are investing that time into producing only podcast episodes only, then you are missing out on incredible brand-building potential. You need to repurpose your podcast content.

Why Repurpose Your Podcast?

According to eMarketer, 60% of marketers create at least one piece of content each day. If every piece of content is original, then your team is spending an extraordinary number of hours ideating, researching, and testing ideas and themes. It’s inefficient use of time. Especially when you have a gold mine of content in front of you in the form of a podcast.

When you have a podcast episode that performs particularly well (i.e. high volume of downloads, email responses, engagements on social, personal reach outs, etc.) that’s your indicator that the content resonates with your audience -and they’ll probably want more.

Instead of reinventing the wheel with another content topic, take what information you already have available and reintroduce it to a broader net of people in a different way. Remember, not everyone listens to podcasts, let alone full episodes, so you have an opportunity to extend your reach by creating non-podcast content based on your episode.

Plus, repurposing is great for search engine optimization. The more hits you can earn for relevant keywords (be that they exist within high-quality, credible content), the greater your discoverability. Repurposing content creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s absolutely a no-brainer.

Methods of Repurposing Your Podcast

Repurposing strategy links back to one of the core tenets of content marketing: storytelling. When you are crafting one piece of content, you are really developing a story. The story’s essence is your “what,” and the way you tell that story is the “how.” You can have many hows.

In the case of your podcast, the initial interview or monologue is the first “how.” But there are so many other ways to tell that story based on who your audience is, when and on what platform they are consuming this media, and how they like to absorb information.

Repurposing your content gives you the opportunity to reach all of your audiences where they are. Here’s how you could repurpose your podcast content:

Audio

Chop your original recording into:

1. Short-form audio clips or audiograms (30 seconds) that highlight a key takeaway from the episode ( Example)
2. Compilation episodes that combine clips from various guests or episodes all under one theme or story ( Example)
3. Recap episodes that summarize the last few months of recordings, or seasons ( Example)

Written

Use the transcript of your original recording for:

1. Show notes that highlight the key messages of the episode. We prefer both long-form recaps of the entire interview, and a short-form “executive summary” (Example)
2. Pull quotes from the episode that can be used for promotion (Example)
3. Full transcripts of the episodes that can go on the website in addition to or in place of show notes
4. Blog posts that either: a.) summarize key points from the episode b.) go further in-depth about certain topics discussed in the episode, or c.) Use quotes or ideas from the post as a “listicle” (Example)
5. LinkedIn articles (Example)
6. Whitepapers (Example)
7. Email newsletters that feature highlights from the episode as well as any of your other repurposed content (Example)
8. E-books that combine insights from multiple interviews into one long-form document
9. Books, such as our own Building the Business of You

Audiovisual

Did you record the original podcast episode as a video? Great, now you can use the video to create:

1. Short-form YouTube series (Example)
2. Long-form YouTube series with full-episodes (Example)
3. TikTok videos (Example)
4. Instagram Reels or Stories
5. Snapchat Stories
6. Facebook Reels
7. Clips that you can later pull into webinars or presentations

Visual

Having pulled out the key takeaways and quotes already, now you can transform those into visual works such as:

1. Social media graphics with quotes (Example)
2. Social media graphics with key ideas (Example)
3. Infographics
4. Slideshows for social media (Example)
5. Long-form SlideShare decks or presentations (Example)

Other Projects

Depending on the nature of your business and your podcast, you could also use the above for:

1. Sales pitch materials
2. Advertisements, especially on social media
3. Surveys (Example)
4. Case Studies

Did I forget anything? How have you repurposed your content? If you need help with thinking about your podcast content strategy, get in touch here.

Originally published at https://www.flywheelassociates.com on March 23, 2021.